Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG526 Mapping and Delivery Guide
Develop strategies to monetise digital engagement

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBMKG526 - Develop strategies to monetise digital engagement
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to monetise digital engagement through focus on customer engagement, content relevance and real-time payment systems.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for working with clients on improving income streams from their digital strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to:

relevant legislation and regulations

communications equipment and technology

relevant workplace documentation and resources

case studies or, where possible, real situations

industry software packages and apps (where applicable).

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Analyse the digital channel to be monetised
  • Evaluate the opportunities for paid, owned or earned customer engagement
  • Audit prior experience with channel monetary transactions
  • Identify barriers to streamlined transactions
  • Prepare key observable and measurable criterion for successful channel monetisation
  • Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
       
Element: Create design interventions
  • Prepare reliable digital processes that develop customer trust
  • Define the features and applications required to enable transactions
  • Specify authentication and security requirements to secure transactions
  • Model the digital customer engagement to select points-of-sale and closure
       
Element: Select and implement tools and technologies
  • Negotiate with financial institutions to establish effective processing parameters
  • Evaluate and select payment processing tools and technologies
  • Determine reliable systems for the collection and analysis of transaction data
  • Ensure tools, technologies and applications are tested and activated within identified performance parameters
       
Element: Monitor and evaluate performance
  • Regularly review performance with a financial analytics service
  • Track transaction metrics using suitable technologies
  • Monitor and identify gaps in performance against requirements and adjust as necessary
  • Evaluate and report on monetisation effectiveness
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the digital channel to be monetised

1.1 Evaluate the opportunities for paid, owned or earned customer engagement

1.2 Audit prior experience with channel monetary transactions

1.3 Identify barriers to streamlined transactions

1.4 Prepare key observable and measurable criterion for successful channel monetisation

1.5 Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy

2. Create design interventions

2.1 Prepare reliable digital processes that develop customer trust

2.2 Define the features and applications required to enable transactions

2.3 Specify authentication and security requirements to secure transactions

2.4 Model the digital customer engagement to select points-of-sale and closure

3. Select and implement tools and technologies

3.1 Negotiate with financial institutions to establish effective processing parameters

3.2 Evaluate and select payment processing tools and technologies

3.3 Determine reliable systems for the collection and analysis of transaction data

3.4 Ensure tools, technologies and applications are tested and activated within identified performance parameters

4. Monitor and evaluate performance

4.1 Regularly review performance with a financial analytics service

4.2 Track transaction metrics using suitable technologies

4.3 Monitor and identify gaps in performance against requirements and adjust as necessary

4.4 Evaluate and report on monetisation effectiveness

Evidence of the ability to:

analyse a digital engagement channel and identify the opportunities to monitise transaction

prepare success criteria for monetised transactions

prepare a model of customer engagement showing preferred points-of-sale and closure

describe how digital authentication and security works to develop customer trust

negotiate service agreements

identify trends and performance information from transaction data.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain the differences between paid, owned and earned customer engagement

compare the engagement features of common digital financial transaction systems

list current payment processing tools and technologies used in digital transactions

identify the relevant aspects of financial services legislation that impact on digital financial transactions.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the digital channel to be monetised

1.1 Evaluate the opportunities for paid, owned or earned customer engagement

1.2 Audit prior experience with channel monetary transactions

1.3 Identify barriers to streamlined transactions

1.4 Prepare key observable and measurable criterion for successful channel monetisation

1.5 Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy

2. Create design interventions

2.1 Prepare reliable digital processes that develop customer trust

2.2 Define the features and applications required to enable transactions

2.3 Specify authentication and security requirements to secure transactions

2.4 Model the digital customer engagement to select points-of-sale and closure

3. Select and implement tools and technologies

3.1 Negotiate with financial institutions to establish effective processing parameters

3.2 Evaluate and select payment processing tools and technologies

3.3 Determine reliable systems for the collection and analysis of transaction data

3.4 Ensure tools, technologies and applications are tested and activated within identified performance parameters

4. Monitor and evaluate performance

4.1 Regularly review performance with a financial analytics service

4.2 Track transaction metrics using suitable technologies

4.3 Monitor and identify gaps in performance against requirements and adjust as necessary

4.4 Evaluate and report on monetisation effectiveness

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Evaluate the opportunities for paid, owned or earned customer engagement 
Audit prior experience with channel monetary transactions 
Identify barriers to streamlined transactions 
Prepare key observable and measurable criterion for successful channel monetisation 
Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy 
Prepare reliable digital processes that develop customer trust 
Define the features and applications required to enable transactions 
Specify authentication and security requirements to secure transactions 
Model the digital customer engagement to select points-of-sale and closure 
Negotiate with financial institutions to establish effective processing parameters 
Evaluate and select payment processing tools and technologies 
Determine reliable systems for the collection and analysis of transaction data 
Ensure tools, technologies and applications are tested and activated within identified performance parameters 
Regularly review performance with a financial analytics service 
Track transaction metrics using suitable technologies 
Monitor and identify gaps in performance against requirements and adjust as necessary 
Evaluate and report on monetisation effectiveness 

Forms

Assessment Cover Sheet

BSBMKG526 - Develop strategies to monetise digital engagement
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Assessment Record Sheet

BSBMKG526 - Develop strategies to monetise digital engagement

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